Comments on: 4 Advertising Myths Debunked http://www.robertsharpassociates.com/blog/4-advertising-myths-debunked/ Web geeks in the wild Mon, 28 Nov 2011 23:16:40 +0000 hourly 1 By: Dustin Pitcher http://www.robertsharpassociates.com/blog/4-advertising-myths-debunked/#comment-107 Dustin Pitcher Thu, 12 Mar 2009 16:44:42 +0000 http://www.bbmstudios.com/blog/?p=602#comment-107 Great post Jillian. I don't know how many times I've heard from SMB owners "I know half my advertising works, I just don't know which half. HUH? There are plenty of tools out there now-a-days that will help one track every aspect of their advertising. With this crazy world going a million different ways, it is innovation and fresh thinking that will win.... Great post Jillian. I don’t know how many times I’ve heard from SMB owners “I know half my advertising works, I just don’t know which half. HUH? There are plenty of tools out there now-a-days that will help one track every aspect of their advertising. With this crazy world going a million different ways, it is innovation and fresh thinking that will win….

]]> By: Jillian Anderson http://www.robertsharpassociates.com/blog/4-advertising-myths-debunked/#comment-101 Jillian Anderson Thu, 05 Mar 2009 17:00:57 +0000 http://www.bbmstudios.com/blog/?p=602#comment-101 Thanks for the comment Ted. I'm glad you iterated the 'targeting' point as it is one of the most important! Life is definitely easier with a clue, and working with an agency that has a clue (jenkies!) makes all the difference. Thanks for the comment Ted. I’m glad you iterated the ‘targeting’ point as it is one of the most important! Life is definitely easier with a clue, and working with an agency that has a clue (jenkies!) makes all the difference.

]]> By: Ted Darling http://www.robertsharpassociates.com/blog/4-advertising-myths-debunked/#comment-95 Ted Darling Wed, 04 Mar 2009 17:26:14 +0000 http://www.bbmstudios.com/blog/?p=602#comment-95 I love the part of how targeting is so important. I used to work for a so called "marketing agency" and tried on many occasions to let the people doing the "marketing" know that they need to research demographics and target markets. In truth, many marketing firms are just glorified graphic artists that make great looking graphics, but don't track the effectiveness of the advertising that they place or the places that they place it. Glad to see that you have a clue. I love the part of how targeting is so important. I used to work for a so called “marketing agency” and tried on many occasions to let the people doing the “marketing” know that they need to research demographics and target markets.

In truth, many marketing firms are just glorified graphic artists that make great looking graphics, but don’t track the effectiveness of the advertising that they place or the places that they place it.

Glad to see that you have a clue.

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