By Tarah Heupel | July 22, 2010
When it comes to Search Engine Optimization (SEO), many business owners don’t understand how it works or how to use it – so this week we brought in the big guns to help demystify the process.
The SEO Expert
Woessner, SEO Guru
We had the pleasure of bringing in renowned SEO expert (and one-time RSA intern) Stephen Woessner from the University of Wisconsin-LaCrosse to host public workshops and meet with our staff.
Stephen kicked off the week with a seminar for small business owners, sponsored by RSA and AAF Black Hills. More than 40 people turned out to learn Stephen’s 15 simple steps to SEO, and we’ve heard some great feedback from attendees who took home a step-by-step plan for optimizing their sites.
For those of you who missed out, you’re probably wondering what big secrets Stephen revealed. We can’t give you all the details, but Stephen’s book is a great resource for business owners who want to take a stab at doing it themselves. Want to try to do SEO yourself? Here’s what you should know. …Read more »
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By Kyle McCabe | July 14, 2010
In a brilliant and entertaining blend of traditional advertising and social media, Old Spice simply nails it here. With a traditional TV spot posted on Youtube, they simply monitored comments on the video, as well as on Facebook and Twitter, and then shot and posted video responses to some of them.
Simply amazing. This has got to be the first time in a long time any advertising, by itself, has made me want to purchase a product!
And they’re still doing it. Prepare to waste your afternoon…
By Kyle McCabe | July 7, 2010
A while ago I wrote about the idea of being “transparent” or “authentic” in the social web. My theory is that full transparency is actually over-disclosure (and therefore undesirable), and authenticity just means don’t be fake (rather than meaning “show yourself without any sort of filter,” as the word might imply).
This theory applies to social business (use of social media for an organization) as well.
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Transparency in Business
No single person is obligated to tell anyone anything (outside the legal sphere), but good communication demands a certain level of honesty. …Read more »
By Kyle McCabe | July 1, 2010
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The Black Hills Home Builders Association recently help a seminar for its members and invited RSA to come speak to them about social media for business. It was a great time with a small, intimate group, and we fielded quite a few questions. Here are a few of those questions, including our answers.
What is Twitter?
I’ve written about Twitter here a couple times. In short, it’s a networking tool, a way to engage in conversation with people around the globe. It may be new technology, but it’s still just people talking. Sign up for an account and post, 140 characters at a time, about things that matter to you and the people you wish to interact with, whether they be customers, prospects, colleagues or friends.
Try using Twitter’s search feature to find people talking about topics of interest, and begin to engage them. Keep in mind every “tweet” is an invitation to engage – people want to hear from you! …Read more »
