By Tony Dodd | March 30, 2010
How can we solve this?
Using the internet is now mainstream; a way of life for the great many people who buy products and services online. In light of this, you might think more businesses would have a better online presence. So why don’t they?
Low budget = cheap website?
In my experience the top reason is budget. Businesses, usually those on the smaller side, tend to have limited financial resources to devote to web marketing. Now no one wants to settle on a poorly designed website, but some do because they think it’s all they can afford. Unfortunately a poorly designed website can often seem shady or unreliable …Read more »
By Tarah Heupel | March 23, 2010
For the month of March, Topeka doesn’t exist. The town of 120,000 is now officially named Google, KS. The big question, of course, is why?
Earlier this month Google announced a contest to bring Google Fiber (ultra-high-speed broadband Internet) to one or more trial communities around the country. A Topeka Facebook group urging locals to support the project spread like wildfire, and culminated with the mayor’s proclamation to change the city’s name.
Topeka’s stunt kicked off a marketing feeding frenzy …Read more »
By Kyle McCabe | March 17, 2010
That's right. Dinosaurs.
I’ll be driving through eastern South Dakota next week. It’s a drive I’ve made many times, though I’m usually on my way to Minneapolis. This time Sioux Falls is my destination, and I’m pumped.
I’m heading out that way to attend the OTA Sessions–an event that, if you’re a small (or large) business owner, marketer, salesperson, PR pro, or creative in the Midwest, you should not miss.
OTA is the first conference of its type in South Dakota, as far as I know. From the website: …Read more »
By Kyle McCabe | March 2, 2010
Who cares what the glass looks like...is the beer any good?
Who cares how a website looks if it doesn’t work?
Well, the owner of the site, usually. Many of the websites I’ve built over the years have been for clients who care very much how their websites look, and often make decisions to enhance that aesthetic quality at the expense of usability (the ease with which a person uses the website).
Of course the “look” of a site is important. A website needs to draw and engage the eye quickly, or at the very least, not make the visitor puke on their keyboard (here, this might help you with that).
But drawing the eye is only part of the equation. Readers familiar with this subject might here expect me to talk about “function”, and how it needs to take precedence over “form.” In other words, don’t sacrifice usability for flashy eye-candy. But we all understand that, don’t we? …Read more »