Mobile Marketing and Your Website

By Aubrey Watts | January 5, 2010

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While driving through town on your way to work, you notice a billboard advertising a new coffee shop somewhere in the city. In great need of morning blend, but passing the sign too quickly to write down the web address, you seize the next chance you get to pull out your phone and do a mobile web search for the coffee shop.

Within the search results you not only get a link to Google maps for directions, but a link to the coffee shop’s site. Upon entering their website you are automatically eligible for a mobile discount: a free latte, which is redeemable at the register by simply showing the mobile coupon code you will receive in a text message.

Does this scenario seem a little crazy or far-fetched to you? Well, it is more realistic than you might think. In fact, it’s already happening.

Mobile Marketing Today

Mobile websites are not only used as a quick way to find information, but they have become yet another avenue for marketing campaigns.

Capturing the attention of multiple generations and target demographics, mobile marketing is an intricate and interesting venture that effectively ties into other marketing efforts.

Mobile marketing can be used to help establish brand awareness through many different outlets like mobile search banner ads and SMS advertising. Before you get too excited though, remember that mobile marketing is largely useless without a properly functioning mobile website.

Your Website, Mobile

Contrary to popular belief, websites built for standard web browsers do not display very well (if at all) on mobile devices. While standard websites can have multiple features, the main purpose behind a mobile site is a simple call-to-action.

Call-to-action features allow for users to accomplish something useful, such as finding the location of a restaurant, making a hotel reservation, or subscribing to text alerts or an e-newsletter. Whatever the action is, it should be easily accessible to users as soon they land on the site.

Whether the goal is getting more customers in the door, increasing online sales or reservations, a good mobile website will help make it happen. With a growing demand from mobile web users to have accessible and customizable mobile sites, business owners and marketers around the world are working to keep their customers happy both at their desk and on the go.

How does your website look on mobile devices?

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Photo courtesy of edans

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