The Worst Job Gets National Awards
By Ken | November 5, 2009
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Have you ever thought to yourself, ‘whoa, that has got to be one of the worst jobs’. Maybe you were walking down the street and had a little pity on the poor ‘jo’ that had to spend his day analyzing smells emanating from the local locker room. This summer (it’s over – boo, hiss) we started working on a series of commercials for Western Dakota Tech based on the creative notion – what kind of jobs would you just hate to be stuck in? Steve B. from WDT and the RSA team had a great time coming up with outlandish jobs. We landed on a few that really seemed desperate and began production. Our goal was to encourage anyone who might want to improve their life to consider taking online courses through WDT for business management and marketing. Ever had one of these jobs?
1) Human Pinata – How fun is it to go to parties, hang from a tree, and meet the power of 5-year-olds with BATS?
2) Professional Kiss-up – Yes sir, you’re a genius! Ever notice someone following an executive around and wonder…’what do they do all day?’ Well, maybe they have to kiss-up all day long… oh joy!
3) The Shredder Guy – Initially inspired by “The Office” – we wanted to show an over-worked, under-paid person working in a small office doing his overwhelmingly mundane work. Naturally, an ‘office accident’ is likely to occur.
4) Assistant on a Leash – Don’t ya hate it when the boss never gets your name right but always expects you to know everything and be at their beckoning call? Not the greatest gig, admit it.
Production went on and we had a blast yanking, smacking, shredding and blowing hot air all over the place. Turns out that all of our fun paid off and the commercials received Platinum & Gold MarCom Awards.
- A Platinum Award for the television campaign promoting the online degree program. The ads tell stories about people in terrible jobs – just as a human piñata – who choose WDT to improve their lives.
- A Gold Award for the radio campaign promoting the online degree program. The radio ads tell stories similar to the TV ads.
The MarCom Awards competition received over 5,000 entries from all over the world. The winners ranged from Advertising agency to Fortune 500 companies.
WDT is showing a 20% improvement in their enrollment this year, and they’re bursting at the seams. We continued into the fall producing more emotional based commercials that show specific values WDT has to offer a range of students – hands-on training, affordability, and one-on-one attention from professors.
It’s been great working with WDT over that past several years and it gets better as we go. Congratulations guys!
About the authorEntrepreneur at heart if you can see past the gadgets, websphere, and obsession with technology. I've always believed knowledge is power and luck is a matter of preparation meeting opportunity. Follow me on 'twitter' if you like, '@sdsmartalec'
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