Join us for lunch at the RSA Interactive Marketing luncheon!
I’m posting a quick update to let everyone know that we will be presenting an interactive marketing seminar over lunch from 11:30am-1:00pm on September 9th at the Howard Johnson Inn & Suites in Rapid City, SD. Whew… that was a mouth full.
Kyle, Natalie and myself will be talking about web marketing for small business – why you need it and how you can use it.
“You don’t have to do everything, just do something.” -Robert Sharp
The registration deadline was September 1st. If you’re reading this and it is after September 1st but you still want in or would like to know more, please feel free to contact us – comment, email or call 605-341-5226.
***We’re putting together a re-cap of our September 9th interactive marketing presentation to be posted by September 11. Check back for the followup.***
As a business owner or marketer, you’re always taking steps to stay ahead of the competition in a marketplace that’s always changing. The web is no different; it’s always changing as well.
Businesses online must keep up with the constant changes in web technology, trends, and techniques, or be left far behind very quickly.
As for your website, you need to take dozens of constantly-changing elements into account that will, at some point, affect the value of your web presence and the viability of your business online. Here are nine. …Read more »
Most of us who are active in social web spaces (i.e. Twitter, Facebook, etc.) do it privately – that is to say, we’re engaging online with friends and family. But what if you’re doing it for a business? How should you present yourself?
It can be difficult to know where to draw the line between the personal and professional when dealing with brands, vendors, clients, customers, etc. After all, you are YOU, and though you may represent your organization, you’re still a person. And people engage with other people.
Look, I “tweet” personal stuff all the time. Granted, I’m not the principle of the organization, or even a high-level operative (so to speak). So although I do represent my company to a degree, I’m safe from being seen as “the company voice.” Not so, for others. Being seen as the representative of the organization can put you in a tight spot where the line between personal and professional gets a little blurry. …Read more »
As the competition for attracting viewers to your web site intensifies, the questions of where to go from here keep coming. Today I am sharing my thoughts about the addition of web video to your web site.
In the audio below, I cover some basic questions that you need to consider before making a decision about web video, and talk about the age-old question of costs. While the discussion will continue in-depth in the weeks to come, this first clip should help you begin the decision-making process with some easy-to-understand fundamentals and historical perspective.
It’s been a rather busy couple of weeks here at RSA. Besides working our burros off on client projects of all sorts, we’re also working on our new website. Thus, it’s been a slow couple of weeks for our blog.
I know, you heard: “blah blah blah excuses blah blah blah.”
But we’ve got tons more to talk about, so don’t think for a second that we’re done. Call it a summer break; a vacation, sort of. Though if you miss us that badly, just stop by and visit!
