By Kyle McCabe | April 30, 2009
Previously I wrote about understanding social media, and explained how it is equalizing global communication and interaction, with specific consequences for business. I want to expand on this idea a bit and talk specifically about ‘marketing‘ on the social web.
Social web?
Yeah, that’s my term du jour. I’ve been slap-fighting a little bit with the whole concept of “social media,” and the fact that this commonly-used phrase just doesn’t work as a definition. It’s too broad; misleading, even. “Social web” is broad as well, certainly, but more specific in scope. It’s made up of spaces across the internet where people can interact with one another – we’re all familiar with some of the more popular technologies that facilitate this communication. The point is that conversations are happening here.
What’s that got to do with business and marketing?
Quite a bit, potentially. A business that approaches the social web the right way can benefit greatly, while providing value for their customers or prospects. Vague enough for you? …Read more »
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By Jillian Anderson | April 28, 2009
- Photo credit to spodzone
- Social media campaigns should have a start and finish. BUT campaigns are only a piece of the social media marketing puzzle.
For several months, I’ve had an issue with people using the term “campaign” when talking about social media marketing. This bothers me because, overall, social media marketing needs to be looked at as ongoing process/strategy and it should not be thought of with a beginning and an end.
Last week, Tracey, Kyle and I attended a presentation by social media strategist Jason Baer.
His talk was lively, entertaining, to the point and right on – breaking down 7 ways to use social media: …Read more »
By Ken | April 14, 2009
It’s often said that if a picture is worth a thousand words, video is worth a million, as it has to power to relate emotional value that is unprecedented.
Recently, our video team had the opportunity to work with the Volunteers of America-Dakota to create a video that tells the ‘day in the life’ story of staff from this non-profit organization.
…Read more »
By Tracey Armstrong | April 9, 2009
Google search
Not long ago, as a business owner, you merely needed to have a website to establish your online presence. In many cases, this meant the company website was a glorified brochure – customers were directed to the website by the salesperson or through traditional media. Customers didn’t just “find” you, you broadcasted your message to them through traditional media, and the website supplemented the sales pitch.
Flash forward a few years…if someone has a question, they “google” it. Today we “google” products, services, people, places, and what ever else we want to know more about – yeah, Google not only introduced a whole new vocabulary, but a whole new concept for searching and making decisions. …Read more »
