By Michelle | March 13, 2009
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As former newspaper reporter, it breaks my heart to hear about a publication, especially one with as much history as the Rocky Mountain News, closing its doors.
The longtime daily published its last paper last month, just shy of its 150th birthday.
For centuries, newspapers brought local, regional and national happenings to the doorsteps of millions. The world’s historical events were told through the eyes and words of eager journalists.
Today, the newspaper industry is suffering, not only from the current economic situation, but also from the public’s fascination with social media. …Read more »
By Ken | March 6, 2009
Have you seen it? Youtube has opened up a fun little feature to its members. It’s called Annotations.
Remember watching VH1 back around 1996-2000 when they had ‘Pop-up’ video? It was the biggest thing going for a little while. Basically, VH1 would take music videos from all genres and play them with fun little pop-up cartoon bubbles that showed funny little comments like trivia, wardrobe style comments (or lack thereof), and mocking the plot of the video. It was always very entertaining, sort of like a music video ‘roast’.
In June of 2008, Youtube started playing with the idea of Annotation, based on the same concept as pop-up bubbles except these are INTERACTIVE (if you want). Users who uploaded videos have the ability add pop-up bubbles or invisible ‘hot spots’ to their youtube videos on their youtube channel. Why is this a big deal? It’s INTERACTIVE! Users can create hotlinks from their video to other videos in their archive or elsewhere on Youtube. …Read more »
By Jillian Anderson | March 3, 2009
There are multiple myths surrounding advertising (not to mention marketing as a whole) that rob good advertising of its worth and credibility in the minds of small business owners. Most of these illusions stem (of course) from cost. For instance, paying more for something does not necessarily make it better than the less expensive product. On the other hand, paying less for something does not make it a better deal. So what can you do? …Read more »
