Web Tools of The Trade #2, pseudo-elements

When it comes to building web pages the fundamental building block is a rectangle. A page may contain elements that look rounded or circular or zig-zagged or any manner of things, but anything that is not rectangular in appearance falls into two categories. Either it is a bitmap image, created using an image manipulation program … Read More


Web Tools of The Trade #1: CSS Gradients

Need a fresh take on your site or a new website all together?


Web Doohicky #1: The Accordion

What Is An Accordian? An accordion is a set of content sections that can be collapsed, so more content can be fit into a smaller area. The name “accordion” comes from the bellows of an accordion, which expand and contract as the accordion is played. Try it out below. This is the title of a … Read More


Media Buying… anybody can do it!

Technically, this is an accurate statement… anybody can buy media.  It could also be said anybody can sew up a cut, install a car stereo, lay carpet, or groom a dog – but you shouldn’t.There are experts in every field and we rely on them on a daily basis. If you won’t trust anybody but … Read More


2013 Websites Integrate SEM/Social Strategies

2013 has finally closed and the new year is flooding out the gate as I write this article. In retrospect, it was a great year and I wouldn’t take it back for anything. The experience of seeing so many good web projects come to fruition was phenomenal. The teams I was fortunate enough to work … Read More


What is Facebook ROI? Here’s a Theory Worth Considering…

Recently, Syncapse conducted a study titled ‘The Value of a Facebook Fan 2013: Revisiting Consumer Brand Currency in Social Media.’ The purpose of the study was to dig in, and associate an actual dollar value to a fan who ‘likes’ a business page on the social platform. The study included a wide range of popular … Read More


8 Money Draining Mistakes

Reserve a seat at an upcoming RSA web marketing webinar: Reserve A Seat At RSA, we realize the importance of measurable goals, knowing your customer, and SEO when creating a successful business website. We would like to provide you with invaluable guidance and insights in order to increase your business’ online sales and help lead … Read More


“Wah, wah, wah, wah, wah…”

We have all had that moment in our lives. Whether at school, work, or at some other function where the person speaking sounds like the teacher talking on Charlie Brown, who never actually says anything – just makes a sound draining to the ears of anyone listening. No one likes to hear a “wah wah” … Read More


A Storage Solution in the Clouds?

Long gone are the days of floppy discs, but what about USB flash drives and CD/DVD’s? Are they ancient relics already? Cloud storage is the new black among both businesses and individuals. Thinking about jumping on the bandwagon? Does the road seem a little cloudy? Don’t worry; we’ll give you the rundown. Cloud storages are … Read More


Cultivating a Pinterest Identity

I have no problem admitting I was oblivious to Pinterest until my friends started getting engaged and married. And then I was resistant. I saw it as another new social media outlet for people (especially engaged females) to spend time gushing over “rustic” wedding details. Now, as a 20-something, I’m receiving constant updates from friends … Read More


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